The Three Most Important Things To Know When Selling A Home In Salt Lake
November 4th, 2007 Categories: Selling
The three most important factors when selling a home in a normalized market are price, condition and a modern day highly trained real estate agent.
Now that the market in Salt Lake has shifted from a red hot screaming seller’s market to a broad market, seller’s now have to deal with competition. The last couple of years have spoiled sellers and real estate agents alike. Since approximately two thirds of the real estate agents have gotten their license in the last five years, most agents do not understand what has and is happening and what it takes to sell a home. The training in the last few years was contact your family and friends. The untrained agents were actually selling homes.
When you walk into a house and there is way too much furniture and it very hard to see yourself living there and setting a preview appointment is challenging. They are playing the let’s list high and negotiate game.
Then you walk into a house and the all the lights are on, soft music is playing, candles are lit, the sellers have busted their butts making every detail perfect the Price is very competitive. When you want to show, you call a toll free number to a call center that answers the phone Monday thru Saturdays 8:00 AM - 8:00 PM, Sunday 8:00 AM - 6:00 PM, no voice mails.
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Seller #1 |
Seller #2 |
| Let’s List High, we can always come down | Priced to offer more than the competition |
| Yard is not edged | Yard immaculate, the dirt strip was raked |
| No attempt to stage the home | Looked like a magazine |
| Walk around bulky furniture | All lights were on, candles lit |
| Claimed basement was 75% finished, not one room had carpet or ceilings or paint | Professionally finished and tastefully decorated |
| Carport | Garage |
| Call two agents and leave voice mails, eventually someone gets back to you | Call a showing service Toll Free number live person M-S 8am-8pm, Sun 8-6 |
| Do it yourself photos | Professional Photographer |
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This is so accurate it’s almost commical. The only reason it isn’t is that I see so many people lose money like this. I’m not sure exactly what your market is like, but I’m seeing people do this and they’re losing TENS OF THOUSANDS as home values continue to adjust. Staging (which requires so much more effort than just calling a stager), being honest with what your home has to offer, pricing it BETTER THAN the competition, and then doing everything in your ability to show that home to anyone at anytime, that’s the challenge of our market. So many people are in denial - spoiled by years well nigh gone. The amateur agents are still getting listings, but THEY AREN’T SELLING.
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